A member of the MEI Management Team, Jeff Ruffolo is a seasoned professional in the Corporate Sales & Marketing as well as the Event Staging and Media Relations fields.

Jeff currently serves as Executive Advisor, Chief Communications Officer for The 16th Asian Games - the second largest sporting event in the world after the Olympiad.

Having a 30-year sales and marketing portfolio with a client roster that includes The Rolling Stones, Phil Collins & Genesis and The Los Angeles Lakers, Jeff has been consistently successful in conceptualizing, developing, and spearheading innovative marketing and promotional strategies that expand brand awareness and sponsors profitability.

For The 16th Asian Games, Jeff has personally sold and manages a rostrum of corporate clients that has generated substantial revenue for the Games organizers. Based in Guangzhou, China, Jeff is considered one of the most effective managers in media relations and communications support at the global elite event level. Not only is he the sole foreigner in the Games organizers marketing department, he currently supervises the global media outreach of the 2010 Guangzhou Asian Games, directing team of more than 15.

He is adept at applying his vast experience to help event organizations - particularly Bid and Host nations - understand and navigate the complexities of managing iconic events. Jeff is well suited to creating and executing win-win corporate sponsorship and international communications programs for suppliers and sponsors aiming to gain business in this prestigious environment.

Prior to joining The 16th Asian Games, Jeff served as Senior Expert to the Beijing Organizing Committee for the Games of the XXIX Olympiad. For two years, as the sole American on the Chinese senior management staff, Jeff was part of the marketing and sponsorship team as well as spokesman for the Olympics to international TV outlets ... and managed the global press relations during the 2008 Beijing Summer Olympic Games.

He was named a “Model Worker” by the Chinese Government for his management training of BOCOG’s senior staff.

Jeff is a three-time Summer Olympic Games Sportscaster for Westwood One, America’s largest radio network and was America’s “voice” of Olympic Volleyball and Beach Volleyball, Track and Field, Tennis and Boxing at the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Olympic Games. He has also served on the White House Advance Staff for U.S. President Ronald Reagan.